Knowledge · Continuity · Focus
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ShaughnessyHowell's 2001 OTTER Gold Awards
Retailing at Canada Post Canada Post Corporation operates over 4,400 corporate retail stores and a network of private sector outlets across the Canada. The Retailing at Canada Post program was launched in March of 2001 to provide Area Managers with expertise in merchandising, inventory management, strategic planning and sales to facilitate the strategic retail management of the stores and outlets.
"The Bay already knew their target audience and their product lines very well" says Cathy Shaughnessy, "but the program we created taught cosmetic and fragrance consultants how to develop their selling skills, understand customer wants and needs, and develop ongoing rapport with customers." A multi-pronged approach to training, including classroom workshops, a self-directed video, and the creation of a CD-ROM rounded out the design for this project. "Our partnership with ShaughnessyHowell was based on trust....they're terrific researchers and information gatherers. They have the confidence and expertise to push back. If they don't think something will work, they say so and suggest alternatives. Marion and Cathy have an uncanny ability to focus on the end result. The rollout (of our training) was exactly what we wanted and it was done on time. They really keep their eye on the ball."
Susy Brown
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