ShaughnessyHowell, in partnership with Pepper Box Productions, received an iCON award in 2003 for the production of Election's Ontario's Your Guide to Making a Difference.

The iCON Awards, sponsored by Waterloo Region's iCON Sales and Marketing Club, recognizes companies within the region who have produced outstanding creative work in the categories of Broadcast, Multi-Media, Indoor / Outdoor Print, Non-Profit / Charitable, Promotional Campaigns, and Campaigns.