If anyone’s told you that good customer service is just common sense, then they haven’t experienced the
chaotic life of a front-line service provider. Customer service today means understanding complex products, working in a cost-driven environment, handling customers who expect zero defects and delivering solutions with unprecedented speed. More likely than not service providers are expected to solve difficult problems, establish warm relationships, up-sell additional products, educate customers and keep their customer contact time to a minimum. Add to that the fact that the majority of customer contact jobs are low or entry level positions and you’re starting to understand how challenging it can be to equip service representatives with the skills and knowledge they need to succeed.